There are living a total of 25 million people in the four major Nordic countries: Denmark, Sweden, Norway and Finland. When ranked by GDP, the Nordic countries are all among the 15 wealthiest countries in the world.
E-commerce is developing fast in the Nordic area. DIBS estimates, that the total e-commerce turnover in the Nordic countries will exceed 18 billion € in 2008. The yearly growth of e-commerce has been more than 20% in each Nordic country.
Which markets would you prefer to enter....?
Norway, Denmark and Sweden, three Nordic countries, are all among the most attractive E-commerce markets in Europe.
Facts about E-commerce in the Nordic countries
The Nordic countries have generally a high share of online purchases per capital. Among the EU countries, only Germany and the Netherlands have as mature markets in online shopping as the Nordic countries have. On top of the high share of online purchases, the Nordic customers have some of the world's highest Purchasing Power Parity (PPP) and less online competition than larger mass markets, as UK, US, France and Germany.
